How to Get More Clients as a Lash Tech

Congratulations on completing your lash extension training! Now that you’ve mastered the skill, your next challenge is how to get clients for your lash business and growing. 

It’s important to remember that gaining those first loyal customers takes time, persistence, and patience—but don’t give up! The process will be worth it. From there, the goal turns to figuring out how to get more lash clients so you can grow your business. 

To help you get started, we’ve gathered proven strategies on how to get more clients as a lash tech from experienced and successful artists. It starts with defining your ideal client, and from there, you can create a family and friends network, get on social media, roll out a referral program, and be active in the community. 

You also need to empower yourself with the right tools for the job if you haven’t already, though. That’s where Envolash comes in as the #1 choice for lash supplies in Australia. From lash fans to adhesive and everything in between, we have you covered with the essentials!

Shop now and set yourself up for success. For now, let’s get into how to get more lash clients.

Why Am I Not Getting Lash Clients?

You’ve worked hard on training, certification, and getting your business up and running. So why am I not getting lash clients, you ask? Don’t panic. It happens to every new lash artist. It’s not a reflection of you as a lash tech as much as it is your visibility. 

Maybe your work isn’t reaching the right audience, your pricing isn’t aligned with your market, or potential clients simply don’t know you exist yet. They say getting the first few clients is the hardest, and from there, it becomes a snowball effect where business starts rolling in faster. 

Start by being honest with yourself about your marketing consistency. Are you posting regularly, engaging with followers, and using hashtags for your local area? If not, that’s step one. 

Then, look at your portfolio quality. Are your before-and-after photos well-lit and clear? Do they show your best work? Think about your client experience as well. Do you follow up after appointments, send reminders, and educate clients on aftercare? Small touches go a long way.

There’s a lot to unpack here, and we’ll dive into all of it below as we get into how to get more lash clients. 

How to Get More Clients as a Lash Tech: 12 Ways to Grow Your Business as a Lash Artist 

Here at Envolash, we’ve helped countless Australian lash artists not just with the best selection of tools and supplies, but with practical advice on how to get more clients as a lash tech. Here are 12 effective ways to grow your client base:

Start by Defining Your Ideal Client

Knowing your ideal client is essential for effective marketing. Ask yourself: who do I want to attract? For example, if you’re targeting school moms, their profile might look like this:

School Mom Client Avatar: 

• Available Monday to Friday, 9 AM to 2 PM
• Aged 20-35
• Interested in yoga, Pilates, or fitness
• Active in local mom groups
• Values self-care and has disposable income
• Prefers convenient solutions and quick beauty routines due to busy schedules
• Likely to appreciate eco-friendly or time-saving beauty options

Once you’ve identified your ideal client, create content that speaks directly to them. Use keywords, relatable scenarios, and visuals they’ll connect with. By tailoring your marketing, you’ll attract clients who are more likely to become loyal, regular customers. Additionally, take the next step by joining Facebook groups where your ideal clients are likely to be active. 

For example, local mom groups, fitness communities, or hobby-specific groups can be great spaces to advertise your services subtly and effectively. Engage with these groups by providing value, such as tips or advice, and participate in designated promotional threads to showcase your expertise. This strategy helps you connect directly with the people you want to attract, further increasing your chances of turning them into loyal clients.

Provide a World-Class Experience

This should go without saying, but you need to have a reputation for providing an exceptional lash service - otherwise, why would new clients take a chance on you?

That means being the best at what you do, which might mean investing in more training. It also extends to the space you serve your clients in, though. Keep the environment comfortable and inviting, and like we just touched on above, on-brand for your ideal clients. 

Create a Family and Friends Network

Your family and friends are your first supporters and often the most willing to help you grow your business. Leverage their trust and connections by offering them discounted or complimentary lash sets. For instance, offer your mum a freebie (after all, she’s probably your biggest fan) and ask her to recommend your services to anyone who compliments her lashes.

Make it easy for them to spread the word by providing business cards with a QR code linking to your social media or booking system. When someone asks about their lashes, they’ll have everything they need to direct them straight to you. This strategy works because word-of-mouth referrals are incredibly powerful, especially when starting out.

Get on Social Media and Be Consistent

Social media is your best friend when it comes to growing your lash business. How to grow social media followers for your business starts by setting up accounts on Instagram, Facebook, and TikTok. While it might feel overwhelming at first, consistency is key. Aim to post 3-5 photos or reels a week and share 1-2 stories daily on Instagram and Facebook (you can cross-post to save time). For TikTok, try posting 2-4 videos a week.

Don’t worry if your following doesn’t grow instantly—this is completely normal when starting out. Think of social media as planting seeds: every post, reel, or story is a small step towards building trust and visibility with potential clients. 

Even if you don’t see immediate results, your consistency sends a message that you’re dedicated and reliable. When someone finally decides they’re ready for lash extensions, your name will likely come to mind because they’ve seen your posts repeatedly.

Our social media tips for business? Stay authentic and share your journey as a lash tech—people love seeing the real, behind-the-scenes moments. Whether it’s mastering a new technique or sharing the story behind your business, these glimpses make you relatable and approachable. Remember, success on social media takes time, but every small effort contributes to the bigger picture of growing your lash business.

Pro tip: join local Facebook groups (e.g., moms’ groups or fitness communities) and participate in “business promotion” threads to advertise your services. Engage with the community to build trust and visibility.

Use Online Ads if You Have the Money

You need to invest back into your business to grow it. The best advice we have to offer on how to get more clients as a lash tech, for those who have the money, is to use online ads.

Start small with just $5-$10 a day on Google Ads or Meta Ads (Facebook and Instagram). This can go a really long way if targeted properly. Use keywords like “lash extensions near me” or “volume lashes [your city]” and run promotions for first-time clients. You can really hook potential new clients in using before/after photos or short reels of your work.

Use Your Current Clients to Advertise For You Via a Referral Program 

Your current clients can be your best ambassadors. Encourage them to spread the word by offering incentives. For example:

• Give clients a discount on their next appointment for each referral that books a full-priced service.
• Offer the new client a special introductory discount to try your services.

This not only encourages referrals but also helps build strong relationships with your existing clients. Referral programs are a win-win strategy. They reward your loyal clients for their support and bring in new clients who are more likely to trust your services based on a recommendation. 

Offering discounts for referrals may seem like you’re giving away too much at first, but think of it as an investment. A small discount is a worthwhile trade-off for a long-term client who will continue to book with you and potentially bring in even more referrals. Over time, this can lead to steady growth and a loyal client base that sustains your business. Remember, the value of word-of-mouth marketing is priceless!

Make it Effortless for Clients to Book Online

The easier it is to book, the fewer clients you’ll lose to hesitation. Unfortunately, though, so many amazing lash techs are missing out on appointments because people don’t want to call them to schedule. 

You can use tools like Fresha, Timely, or Square Appointments that sync across devices and let clients see your availability instantly. Many of these also automate confirmations and reminders to cut no-shows.

Bonus tip: include a “Book Now” button on your Instagram bio, Facebook page, and Google Business profile so clients can lock in a time right after scrolling your work.

Accept Walk-ins if Possible

Consider leaving a few time slots open for walk-ins if you work in or near a shared beauty space. Walk-ins can quickly become loyal clients if you deliver a great experience.

Have signage outside or a small board by your station letting people know you take last-minute appointments. Even if you’re mostly booked, inviting spontaneous customers can fill gaps in your schedule and bring new faces through your door.

Be a Local Sensation

This is our favorite strategy on how to get more clients as a lash tech that works! Get your name out there by becoming a visible part of your community. Here’s how:

• Wear a branded shirt when running errands or visiting local markets.
• Add a cute sticker with your business details to your car’s rear window.
• Place a small lawn sign in your front yard if you work from home.
• Always carry business cards to hand out whenever the opportunity arises.

Another really great way to make a name for yourself in the community is to sponsor local events. Be smart about what you sponsor - perhaps a female-dominated club at a nearby university. 

This is a really authentic form of marketing that doesn’t feel like marketing whatsoever. Before you know it, people will think of you as the go-to choice for lashes in your area!

Partner With Other Local Businesses

Collaborate with other local businesses, like your favorite coffee shop or hair salon. Another smart way to get more clients as a lash tech is partnering with wedding planners, photographers, make-up artists, and other businesses that may refer clients your way.

Offer them a discounted or complimentary lash set in exchange for word-of-mouth promotion. This not only builds goodwill but also introduces your services to a wider audience and is a perfect solution for how to get lash clients fast!

Don’t Forget to Focus on Retention!

We know you came here to learn how to get more clients as a lash tech. BUT - it’s far easier to retain existing clients than earn new ones. So don’t overlook the importance of customer retention!

It starts with service quality. Clean work, comfortable setup, and lashes that last will keep people coming back for more. After that, communication is everything: send aftercare instructions, check in a few days post-appointment, and offer rebooking discounts for fills within a set timeframe. You can also sell lash packages rather than individual sessions.

Have You Considered Optimizing Pricing?

The idea of bringing in more and more clients sounds great. And if you follow these tips on how to get more clients as a lash tech, you’ll have no problem with that! But before you do anything as far as growing the business goes, make sure you’re not undercharging or you’ll burn out fast.

Set prices that reflect your skill level, materials, and market. Offer tiered pricing for different lash sets (classic, hybrid, volume) and introduce referral or loyalty pricing to reward returning clients. Reassess every few months as your skills improve. 

Final Words on How to Get More Lash Clients

That does it for our guide on how to get more lash clients!

Building a client base as a beginner lash tech takes time, but by following these actionable tips on how to get more clients as a lash tech, you’ll be well on your way to success. Stay consistent, be patient, and don’t hesitate to reach out for support or advice. 

Our blog has additional resources on how to start a lash business, including whether you should start with lash lift and tint vs extensions services. But remember, every successful lash artist started exactly where you are now. Stay focused, keep putting in the effort, and trust the process. With dedication and persistence, you’ll see your hard work pay off. 

Most importantly, set yourself up for success with the right tools for the job - that’s what will keep customers coming back for more! From lash glue to promade lash fans, lash tweezers, and more, we’ve got EVERYTHING you need to perform the best possible service. 

Shop now and see why Australia’s best lash techs trust Envolash for the essentials.