Five Ways To Get More Lash Clients As A Beginner
Congratulations on completing your lash extension training! Now that you’ve mastered the skill, your next challenge is how to get clients for your lash business and growing. It’s important to remember that gaining those first loyal customers takes time, persistence, and patience—but don’t give up! The process will be worth it.
To help you get started, we’ve gathered proven strategies from experienced and successful lash artists. Here are five effective ways to grow your client base:
Create a family and friends network
Your family and friends are your first supporters and often the most willing to help you grow your business. Leverage their trust and connections by offering them discounted or complimentary lash sets. For instance, offer your mum a freebie (after all, she’s probably your biggest fan) and ask her to recommend your services to anyone who compliments her lashes.
Make it easy for them to spread the word by providing business cards with a QR code linking to your social media or booking system. When someone asks about their lashes, they’ll have everything they need to direct them straight to you. This strategy works because word-of-mouth referrals are incredibly powerful, especially when starting out.
Get on Social Media and Be Consistent
Social media is your best friend when it comes to growing your lash business. How to grow social media followers for your business starts by setting up accounts on Instagram, Facebook, and TikTok. While it might feel overwhelming at first, consistency is key. Aim to post 3-5 photos or reels a week and share 1-2 stories daily on Instagram and Facebook (you can cross-post to save time). For TikTok, try posting 2-4 videos a week.
Don’t worry if your following doesn’t grow instantly—this is completely normal when starting out. Think of social media as planting seeds: every post, reel, or story is a small step towards building trust and visibility with potential clients. Even if you don’t see immediate results, your consistency sends a message that you’re dedicated and reliable. When someone finally decides they’re ready for lash extensions, your name will likely come to mind because they’ve seen your posts repeatedly.
Our social media tips for business? Stay authentic and share your journey as a lash tech—people love seeing the real, behind-the-scenes moments. Whether it’s mastering a new technique or sharing the story behind your business, these glimpses make you relatable and approachable. Remember, success on social media takes time, but every small effort contributes to the bigger picture of growing your lash business.
Pro tip: join local Facebook groups (e.g., moms’ groups or fitness communities) and participate in “business promotion” threads to advertise your services. Engage with the community to build trust and visibility.
Know Who You Want As Clients
Knowing your ideal client is essential for effective marketing. Ask yourself: who do I want to attract? For example, if you’re targeting school moms, their profile might look like this:
School Mom Client Avatar:
- Available Monday to Friday, 9 AM to 2 PM
- Aged 20-35
- Interested in yoga, Pilates, or fitness
- Active in local mom groups
- Values self-care and has disposable income
- Prefers convenient solutions and quick beauty routines due to busy schedules
- Likely to appreciate eco-friendly or time-saving beauty options
Once you’ve identified your ideal client, create content that speaks directly to them. Use keywords, relatable scenarios, and visuals they’ll connect with. By tailoring your marketing, you’ll attract clients who are more likely to become loyal, regular customers. Additionally, take the next step by joining Facebook groups where your ideal clients are likely to be active.
For example, local mom groups, fitness communities, or hobby-specific groups can be great spaces to advertise your services subtly and effectively. Engage with these groups by providing value, such as tips or advice, and participate in designated promotional threads to showcase your expertise. This strategy helps you connect directly with the people you want to attract, further increasing your chances of turning them into loyal clients.
Use Your Current Clients To Advertise For You Via A Referral Program
Your current clients can be your best ambassadors. Encourage them to spread the word by offering incentives. For example:
- Give clients a discount on their next appointment for each referral that books a full-priced service.
- Offer the new client a special introductory discount to try your services.
This not only encourages referrals but also helps build strong relationships with your existing clients. Referral programs are a win-win strategy. They reward your loyal clients for their support and bring in new clients who are more likely to trust your services based on a recommendation. Offering discounts for referrals may seem like you’re giving away too much at first, but think of it as an investment. A small discount is a worthwhile trade-off for a long-term client who will continue to book with you and potentially bring in even more referrals. Over time, this can lead to steady growth and a loyal client base that sustains your business. Remember, the value of word-of-mouth marketing is priceless!
How To Get More Lash Clients: Be A Local Sensation
Last but not least, this is our favorite strategy that works! Get your name out there by becoming a visible part of your community. Here’s how:
- Wear a branded shirt when running errands or visiting local markets.
- Add a cute sticker with your business details to your car’s rear window.
- Place a small lawn sign in your front yard if you work from home.
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Always carry business cards to hand out whenever the opportunity arises.
Collaborate with other local businesses, like your favorite coffee shop or hair salon. Offer them a discounted or complimentary lash set in exchange for word-of-mouth promotion. This not only builds goodwill but also introduces your services to a wider audience and is a perfect solution for how to get lash clients fast!
Envolash: Your Spot For Lash Business Tips & Resources!
Building a client base as a beginner lash tech takes time, but by following these actionable tips, you’ll be well on your way to success. Stay consistent, be patient, and don’t hesitate to reach out for support or advice.
Remember, every successful lash artist started exactly where you are now. Stay focused, keep putting in the effort, and trust the process. With dedication and persistence, you’ll see your hard work pay off. Best of luck on your journey to becoming a thriving lash tech—you’ve got this!
Best of luck xx
By Envolash x Sera Love.